A cover letter should be unique to each job. A generic cover letter cannot possibly represent you fully for any given position.
Here are two formats to consider, depending upon how well you believe you fit the advertised job.
If you think you are a great fit for this one, and really want to have the employer zero in on that instantly, write a cover letter that has bullet points in the middle paragraph.
* with bullets you will draw attention to this text
* you can just list the main skills or experience you bring
* and make sure to include at least some of the skills requested in the ad
Your list of bulleted items can be as long as 5, but no longer. Then return to normal paragraph style of writing.
The other format is to be used if you either think you are just an OK fit for the job, or if you realize that you don't have one requirement.
Then you will just write a cover letter in paragraphs, highlighting what you think is most likely to win you an interview.
But don't forget the bullets when you see a job that a great fit. They really draw the eye and get read.
Write great cover letters with the help you can find here.
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